SEO is a competitive field and with that comes the need to stay on top of your game. This means that SEO experts are constantly searching for new ways to improve their skill sets and stay ahead of the competition.
SEO experts rely on tools daily to succeed in this competitive market. Some of these tools are free, like Google’s Keyword Planner, while others cost money, but they can help SEO experts get more traffic from organic search results.
SEO tools have become an integral part of the SEO industry. They are used by both SEO experts and beginners to improve the ranking of a website in search engines.
You can find a complete list of the best SEO tools online, but below we will touch on the most popular and those that are used on a regular daily basis by SEO experts.
These two SEO tools are the most popular and widely used SEO tools. They have a wide range of features that help you to find and research about your competitors.
Semrush is the most popular tool for researching your competitors. It provides information about keywords, backlinks, website traffic, online marketing strategies, etc. It also helps you to identify opportunities for ranking in search engines like Google and Bing.
Ahrefs is an all-in-one tool that provides keyword research as well as backlink data on your website. It also provides information about website traffic and online marketing strategies like content marketing and social media marketing.
These 2 tools are considered the holy grail.
Screaming Frog is a popular SEO tool that helps marketers to find out how well their website is optimized. It uses crawling and indexing technologies to find out what content, images, and links are on a website.
Screaming Frog offers an all-in-one SEO software to help marketers with their SEO projects. It can be used by anyone who wants to learn about SEO or needs assistance in maintaining their site’s health.
It could be a little tricky to use at first, but nothing crazy that a resource like YouTube couldn’t help you through.
Google Search Console
Google Search Console is a tool that is used to monitor website’s visibility and performance on search engines. It helps SEO experts to keep track of their websites’ rankings, traffic, and keywords.
Google Search Console should be used by SEO experts every day for a number of reasons. One of the most important reasons is that it helps them keep an eye on their website’s rankings and traffic. Another reason is that it provides insights into the keywords that users are searching for.
It’s not just about monitoring your website’s performance with Google Search Console, but also about using the insights it provides to improve your site’s performance in other ways. For example, you can use keywords in the keyword suggestions section to find high-performing keywords, but also keyword/pages that are underperforming and then take the necessary actions to improve them.